AKQA: Netflix’s One Story Away

Stories have the power to bring everyone closer together. A window into someone else’s world puts us in their shoes, whether it’s through emotive impact or light-hearted escapism. Stories shift perspectives, allow us to feel more emotion and empathise more deeply.

In its first global brand campaign, Netflix helps viewers everywhere play their part in building a more empathetic world.

A YouTube spot anchoring the campaign uses the red progress bar from online videos as a visual link between shows like When They See Us and The Crown and films like Marriage Story and Roma.

One Story Away was released simultaneously in over 27 countries. Each area received localised versions of the film, featuring voice-overs from Netflix talent like Ava DuVernay, Yalitza Aparicio, Lali Espósito, Omar Sy and Hannah Gadsby.

Print, out-of-home (OOH) and social campaigns highlighted the perception-shifting themes of more than 50 Netflix Originals, making it one of the broadest-reaching and most diverse communications in Hollywood’s history.

Created collaboratively between nine AKQA studios across North and South America, Europe and Asia, the campaign itself is proof of the connective power of stories.

Read more on akqa.com