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Ogilvy: Coca-Cola Love Story
Ogilvy: Coca-Cola Love Story
A tale of two star-crossed plastic bottles
Ogilvy Berlin created Coca-Cola’s first major sustainability campaign in the UK, and the first-ever ad made out of 100% recyclable packaging, to highlight the brand's commitment to reducing plastic waste.
A Bottle Love Story encourages UK consumers to recycle through the story of two bottles who fall in love as they meet over and over again as they are recycled.
The campaign received 54 million views and generated an 85% increase in awareness of Coca-Cola’s dedication to saving the environment. It also generated a 59% increase in awareness that Coca-Cola uses recyclable packaging.
