WPP named leader in the IDC MarketScapes for worldwide experience design and build services

15 Dec 2023

WPP has been named a Leader in the IDC MarketScape: Worldwide Experience Design Services 2023-2024 Vendor Assessment¹ and the IDC MarketScape: Worldwide Experience Build Services 2023-2024 Vendor Assessment².

The IDC MarketScape is a quantitative and qualitative assessment. The IDC MarketScape for Experience Build evaluated 18 vendors, while the IDC MarketScape for Experience Design evaluated 23.

The reports recognize the strength of WPP’s global capabilities in service design, physical product design, personalization services and data & analytics services that span across several agencies including AKQA, Landor, Ogilvy and VML.

IDC MarketScape for Experience Design noted, “As one of the largest global holding companies in the world with a large portfolio of both full-range and specialist agencies, WPP can offer clients a broad range of experience design and build services, along with technology and business transformation services.”

Mark Read, WPP CEO, said: “Clients come to WPP for our expertise in designing and building personalised customer experiences that utilise the latest innovations and leverage our relationships with technology partners. We believe the IDC MarketScape’s recognition reinforces what clients tell us; that they value our consumer insight and market knowledge to deliver transformative business results.”

WPP has global Platinum-level or equivalent alliances with experience platform providers including Adobe, Microsoft, Oracle, Salesforce and Sitecore. In late 2023, WPP held 11 Adobe Regional Specializations. In Salesforce, WPP was certified in seven technology Clouds, and was certified in six industry clouds.

For more information, visit IDC.com.

Further information
Alex Davis-Isaac, WPP
alex.davisisaac@wpp.com

About WPP
WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit www.wpp.com.

About IDC MarketScape
The IDC MarketScape vendor assessment model is designed to provide an overview of the competitive fitness of ICT (information and communications technology) suppliers in a given market. The research methodology utilizes a rigorous scoring methodology based on both qualitative and quantitative criteria that results in a single graphical illustration of each vendor’s position within a given market. IDC MarketScape provides a clear framework in which the product and service offerings, capabilities and strategies, and current and future market success factors of IT and telecommunications vendors can be meaningfully compared. The framework also provides technology buyers with a 360-degree assessment of the strengths and weaknesses of current and prospective vendors.