The operating system for marketing transformation

Open, the world’s most powerful AI-driven operating system for marketing transformation, enables the world’s biggest marketers to transform their process, enhance efficiency, and accelerate business growth.

Learn more
0

YoY increase in productivity*

0

Reduced delivery time**

0

Reduced costs**

*Internal study on strategic and creative development time
**comparison between Al-enabled content supply chain powered by Production Studio, using the same marketing budget, compared to the non-AI version

A command centre view for marketing ops

Open puts KPIs and goals front and centre. Providing real-time data and strategic insights across all marketing efforts, Open offers intelligent suggestions that augment creativity, elevate customer experience, and optimise work processes.

The Brains behind Open

Four proprietary AI models created by WPP's AI research lab Satalia bring together the world's most diverse dataset across media, performance, client, and industry insights. The Audience, Brand, Channel, and Performance Brains inform and enhance decision-making across the entire end-to-end customer journey improving efficiency and effectiveness.

A new AI-enhanced creative process

Transforming marketing with unparalleled levels of efficiency, creativity, and growth.

1
Intelligent workflow and operations

A centralised workspace integrates teams, tasks, and information. Standardising processes ensures global consistency and helps teams orchestrate, plan, and manage projects more efficiently, while automated workflows and real-time interactions between agency and client result in operational efficiencies.

  • 29% year-over-year increase in productivity
  • 20% reduction in non-essential tasks
  • 3 times faster process adoption

2
Augmented capabilities, enhanced creativity and strategy

Teams take advantage of the world’s first enterprise-level generative AI studio. A secure sandbox equipped with the latest generative AI technologies including WPP brand brain, Chat GPT, Google Gemini, Dall-E, and Stable Diffusion, speeds up tasks and delivers enhanced, on-brand strategy and ideation.

  • 25% year-over-year increase in creative tasks capacity
  • Increased content engagement and CTA by 25%
  • Exponential growth in early ideation testing

3
Automated media and content at unprecedented scale

Open increases and accelerates content creation, volume and deployment. Real-time creative variations are automatically matched to relevant audiences, channels, and platforms, and its predictive scoring capabilities evaluate content against context, providing recommendations to improve media performance.

  • Up to 90% reduction in review and approval times
  • 2.3 trillion AI-evaluated impressions
  • 34,000 AI-powered strategies and 50,000 AI-modelled scenarios

Drive efficiency, enhance effectiveness, accelerate business growth

Technology Partnerships

Seamlessly integrating third-party technologies and data, Open is the only truly open industry solution.

Frequently asked questions

What is the relationship between Open and WPP?

As a world leader in marketing and communications services, WPP knows how to help companies grow. That’s why WPP created Open - the world’s most advanced AI-driven operating system for marketing transformation. Funded by WPP’s ongoing £250m annual investment in data and technology, Open was created for clients of WPP.

Is Open the same for every client?

Open isn't a one-size-fits-all solution. It's a flexible and customisable marketing operating system offering bespoke solutions tailored to fit each client's specific needs and goals.


Here's how it works:

  1. To start each client reviews their pain points, areas of opportunity, and goals.
  2. Open is tailored to each client. The system is configured to address these unique client-specific challenges and objectives.
  3. The client is onboarded and provided with ongoing support to ensure that they are empowered to leverage the full potential of Open.

How is AI used within Open?

Within Open, AI is experienced in 3 different ways:

  1. As an application - Open’s range of applications support the end-to-end marketing process providing a competitive edge in today's dynamic market landscape.
  2. As a platform feature - Features at the Operating System level, like the AI Assistant, work across the entire workflow to deliver timely, precise insights.
  3. As a service - Customised solutions from predictive analytics to automated reporting empower teams to make informed decisions, drive operational efficiency and achieve strategic goals.

Unlock your growth potential

Submit your contact information below and a team member will get in touch with you.

*Internal study on strategic and creative development time
**comparison between Al-enabled content supply chain powered by Production Studio, using the same marketing budget, compared to the non-AI version