Multinational companies must have an India strategy
WPP’s Shubha George says that the Indian market is hugely attractive to brands, but multinational companies entering India had better have a bespoke India strategy
The Communications category shortlist
The judges | The Category & 2020 Winner
Special commendations
VMLY&R: Prague Confiscated Toys for People in Need
Ogilvy, Singapore: Please Arrest Me for RIT Foundation
Shortlisted work
AKQA, Milan: Just Amore for Just Eat
BCW, Stockholm: The Sound of Drowning for Trygg-Hansa
Bruketa&Žinić&Grey, Zagreb: Drinkers Pay Their Way for Croatian Institute of Public Health
DAVID, Miami: Edchup for Kraft Heinz
Grey, New York; Grey, London; Grey, Toronto; Grey, Mumbai; and Grey, Johannesburg: Equality Story for P&G
GTB, Dearborn: Bronco for Ford Motor Company
MediaCom, Dusseldorf: We are An Airline for KLM
Mindshare, New York: SKYY Supports Queer Voices for Campari
Ogilvy, Bangkok: Making Merit or Creating Hurt for The Priest Hospital
Ogilvy, Mumbai: The Shower for Hindustan Unilever
Ogilvy, Taipei: Mother's Love Express for Wyeth Illuma
The&Partnership, New York: Read Yourself Better for The Wall Street Journal
VMLY&R, Kansas City: Super Wendy's World for Wendy’s
VMLY&R, Melbourne: Lost In Translation for Royal Australian Navy
VMLY&R, Melbourne: The Half Biscuit for RSA NZ / Legacy Australia
Wunderman Thompson, London: Abusers Always Work From Home for Nation Centre for Domestic Violence
Wunderman Thompson, Riyadh: Burjer Kinj for Burger King
Wunderman Thompson, Sao Paulo: #PPKSEMTABU for Bayer
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