Multinational companies must have an India strategy
WPP’s Shubha George says that the Indian market is hugely attractive to brands, but multinational companies entering India had better have a bespoke India strategy
The Experience category shortlist
The judges | The Category & 2020 Winner
Special commendations
Geometry Encompass, Mumbai: Hackwashing for Hindustan Unilever
Shortlisted work
AKQA, Sao Paulo: Graffiti Stores for Nike
DAVID, Madrid & DAVID, Miami: Stevenage for Burger King
Deeplocal, Sharpsburg: The Google Assistant Ride for Google
FITCH, London: Predator Mutator for adidas
Geometry Global, Dubai: Wellness Hitchhikers for Castrol
m/SIX, Gurgaon: Fujifilm Instax: Connecting Hearts for Fujifilm
Ogilvy, Barcelona: El Papel Clave de las Farmacias (Pharmacies’ key role) for CINFA
Ogilvy, Frankfurt: The first house built by data for House Financing Bank Schwaebisch Hall
Ogilvy, Milan: Twins for Ferrero
Ogilvy, Sao Paulo: Jesus our Supporter for adidas
Ogilvy, Toronto; Ogilvy, London; and Mindshare, Toronto: Hellmann's vs. Virtual Food Waste for Unilever
VMLY&R, Kansas City: Digital Toolbelt: How we're transforming a handshake business into a handheld business for United Rentals
VMLY&R, Sao Paulo: I AM for Starbucks
Wavemaker, Moscow: #NoCompromises for Kagocel
Wunderman Thompson, Bangkok: The Everyday Sponsorships for Heineken
Wunderman Thompson, Buenos Aires: Pitaya, the princess needs no saving for Tuenti
Wunderman Thompson, Buenos Aires: Through Your Eyes for Sony/Incucai
Wunderman Thompson, Dubai: Equality Spell Check for Lenovo
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