Wunderman Thompson: Degree Inclusive

Across the beauty and personal care industry, there are currently no deodorant products that are suitable for people with upper extremity disabilities or visual impairment. Twisting a deodorant cap, turning a stick or pushing down on a spray button can be a real challenge for people with limited arm mobility.

Driven by a mission to make deodorant application more accessible, Degree Deodorant partnered with Wunderman Thompson and SOUR, alongside occupational therapists, engineers, consultants and people living with disabilities across the globe, to create a prototype for Degree Inclusive.

Degree Inclusive aims to inspire confidence in everyone to be active, believing no one should be held back from breaking a sweat and enjoying the transformative benefits of movement. Degree Inclusive has been designed with the following revolutionary features:

• A hooked design for one-handed usage
• Magnetic closures that make it easier for users with limited grip and/or vision impairment to take the cap off and put it back on
• Enhanced grip placement for easier application for users with limited grip
• A braille label with instructions for users with a visual impairment
• A larger roll-on applicator to reach more surface area per swipe

The team at Wunderman Thompson Argentina – who conceived the original prototype – also created the launch campaign which demonstrates how an everyday utility product like deodorant can revolutionise movement for disabled people.

By introducing a deodorant serving the needs of those with visual impairments and upper limb disabilities, Degree continues to advance its ongoing commitment to provide inclusive products for everyone – whoever you are and however you move.