WPP Extraordinary Awards

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The categories

The Extraordinary Awards celebrate and recognise the outstanding creativity of our people and companies. Four reflect WPP’s integrated offer: Communications, Experience, Commerce and Technology, with a fifth – the top prize – for the best example of Creative Transformation. Check out all of our category winners and their work below.

The Creative Transformation Award

For the most remarkable work that reflects the power of creativity to build better futures for our clients and communities

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The Communications Award

For powerful campaigns based on deep insights that connect brands’ messaging with audiences in meaningful ways

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The Experience Award

For seamless experiences to make brands part of people’s lives, creating more memorable engagement and driving better business results


The Commerce Award

For brilliant work that increases sales for clients through engaging platforms and interactions

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The Technology Award

For innovative work that harnesses technology and data to power creativity, improve efficiencies or drive societal change to achieve a clients’ business outcomes