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The Creative Transformation Category
Find out more about the 2020 winner (and shortlist), discover why the work was awarded and learn how it was made
The judges | 2020 winner | Shortlisted work
WPP is a company that delivers creative transformation for our clients. It is in our DNA to create innovative ideas based on a deep understanding of the customer. We have the scale to help our clients reinvent and renew themselves – which is more important than ever.
During this first year of the Extraordinary Awards, this category recognised work across WPP that reflects what we do, when we do it best.
The judges looked for work that demonstrated our integrated offer (Communications, Experience, Commerce, Technology) or truly transformational work in one of those categories that elevated business outcomes through the power of creativity and ideas. The judges also focused on strong stories around collaboration, that leveraged the unique advantage of WPP – its convening power, its breadth and depth across capabilities – to drive better results for a client.
Winner
Geometry, MediaCom and Ogilvy: Bootiques: Breaking the Mould of Christmas for Boots
Special commendations
Geometry Global, Bogota: The Good Drug Trafficking for Colibri Foundation
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